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经过《阿凡达》等3d电影带来的绝妙电影体验，全世界的球迷有望在今年南非世界杯期间用3d技术观看精彩的比赛。 索尼企业和国际足球联盟日前宣布将共同打造世界第一届“3d世界杯”。 国际足球联盟正式宣布了3d转播的具体比赛。 其中包括在5个竞技场共计25场比赛中使用专业的3d摄像机拍摄，第一次进入世界杯竞技场的3d转播车实现3d转播。 为了让更多的人享受3d世界杯，国际足联进行了全球公共3d观赏计划:选择定点电影院播放8场比赛，在世界26个国家设置面向公众的高清3d世界杯观赏场所。
hundredsofthousandsofsoccerfansarelikelytogettheirfirsttasteoflive3dviewingduringthisyearsworldcup，thevastmajorityofthemincine
together with partner sony， fifaplanstosupply 25 worldcupmatchesintheimmersive3dtechnologymadepopularincinemasbyblockbustermovieavatarandexpectedtospreatelo
viewers with3dtelevisionsetswholiveinacountrywherethebroadcasterwithworldcuprightsalsohas3dcapabilitieswillalsobetowathchl ive in
currently，disney s espn in the united states，prisassogecableinspainandkoreassbshavelive 3d rights.moresuchdealsareexpectedtobeannous
in some countries，home3dviewingwillnotbeanoption.for example，inbritainonlybskybwillhavea3dchannelbythestartoftheworldcupinjune
askedatalondonmediaeventonthursdayhowmanyviewerswerelikelytowatchworldcupgameslivein 3d，ericson said:" wehopeitwillbeatleastafes " addingthatmostoftheaudiencewaslikelytobeincinemas。
rightsforcinemasandentertainmentvenuesarebeingmanagedbyswiss-basedarunamediaag，whichplanstobroadcastlivetoabout 26 countriesann
sonyhopesthetournamentwillwhetviewersappetitefor 3d，an industry still in its infancy， withseveralcompetingtechnologiesandveryfewtvsetsinhomes.itplanstoshow3dpromotionaltrailersinthousandsofretailstoreswordwide
thejapaneseelectronicsgiantwillstartsellingitsown3dtvsinearlyjuneinjapan.rivals LG，Panasonicandsamsunghaveallalsorecentyunity
technologyresearchfirmisuppliexpectsabout 4.2 million3dtvsetstobesoldwidethisyearatanaveragepriceof $ 1，768.thatshouldriseto 78 mm
much is at stake for sony，whichwillneedtoshowitcantranslateitsexpertisein3dhardwareandfilmcontenttotheverydifferentenvironmentofsp where fast-movingactioncanmeanblurryimagesandeveninducenauseainviewers。
" it will be a much richer experience，theresalotofdepthtoit.itwontbesimilartothehollywoodexperiencewheretheresalotofin-your-r " tyy " david bush，marketingdirectorofsonyprofessional，" told reuters tv。
" whatweexpecttoreplicateistheexperienceofbeinginthestadium."